The brand
Xcessories Hub is one of Pakistan’s online stores for branded mobile and tech accessories, built around originality and customer convenience.
The challenge
When Xcessories Hub started working with us, its marketing budget was around Rs 30,000 a month and its online presence was limited. The goal was to turn a small ad budget into a marketing system that could grow with the business.
What we did
- Audit and plan. An account audit and a written action plan before any money was spent.
- Deep audience segmentation. Custom and lookalike audiences built from high-value customers, with ads matched to each segment.
- Creative that sells. Carousel, collection and video ads showing features and benefits, plus UGC and customer reviews to build trust, and limited-time offers to drive action.
- Testing, then aggressive scaling. Creatives, headlines and audiences tested continuously; winners scaled across every campaign.
- Full funnel and seasonal pushes. Awareness, engagement and conversion campaigns, retargeting, and dedicated campaigns for sales events.
- Beyond Meta. As the business grew we added Google, Snapchat and YouTube, moved the store from Magento to a conversion-focused WordPress set-up, and helped build the in-house team, creative systems and testing process.
The result
Total sales reached Rs 246,346,575 from 20,347 orders and 24,838 products sold, with sales up 72% and orders up 47%. Xcessories Hub has kept growing its partnership with us since, and today runs at a much larger scale across Meta, Google, Snapchat and YouTube.
“We trust Adgrove completely with our marketing operations.”
— Xcessories Hub, on Trustpilot
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