The client
OHM Fitness Studio is a community-led fitness studio with friendly coaches and a welcoming front desk, for members training in the studio or at home.
The challenge
Generate a steady flow of new member leads from Facebook and Instagram at a cost per lead the studio could grow on.
What we did
- Audience research. Customer data analysed for demographics, interests and behaviours; lookalike audiences built from the studio’s best members.
- Creative testing. Multiple versions of images, headlines and copy, with dynamic creative to find the best combinations.
- Formats that show the experience. Carousels of classes and memberships, community videos, testimonials and UGC, and collection ads for an easy sign-up path.
- Offers that create urgency. Free trial classes and limited-time offers.
- Full funnel and retargeting. Retargeting for visitors and engagers who didn’t sign up, plus seasonal campaigns for New Year, summer and back-to-school.
- Daily tracking. A live dashboard watching CTR, conversion rate and cost per lead.
The result
The campaigns reached 42,270 people with 161,969 impressions and generated 367 leads at $11.82 each, from $4,339.48 in total ad spend.
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