Pakistan mein har paanchwa COD parcel wapas aata hai. We find where your money leaks (returns, margin and ads), fix all three, and report the profit that actually reaches your bank.
Free. We record a short video on your own ad account. View-only access, we change nothing.
Worked example from our Delivered Profit Model: AOV Rs 1,200, 22% COD returns, Rs 450 per order, Rs 9 lakh spend. Not a client. Try your own numbers below.
Brands we've worked with
On every returned parcel you've already paid for the ad, the packing and the courier, and you pay the courier again to bring it back. You collect nothing.
Pakistan national COD return average, 18–20% (DHL Pakistan)Ads Manager records a purchase the moment the order is placed. It never hears that the parcel was refused at the door. So the ROAS you see is always higher than the money you get.
Break-even ROAS = 1 ÷ your margin. If 33% of each sale is left after product and delivery costs, 3x ROAS earns you exactly nothing. Most brands have never worked their number out.
Put in your own numbers. This is the same model we use in every diagnostic: every cost, on delivered orders only.
“Profit” here means contribution margin: cash collected minus product, packaging, courier both ways, COD and gateway fees, and ad spend. It doesn't include salaries or rent. The starting numbers are an example brand, not a client.
A roof needs beams, sheets and a seal. Take one away and the rain comes in. Profitable COD growth needs three things working together.
Know what every order really earns before you spend more to get it.
Stop paying four times for orders that never arrive.
Ads judged on delivered profit, not on the number Meta shows.
“Har agency aapko sirf ads chala kar deti hai. Chhat teen cheezon se banti hai: aapka hisaab, aapki delivery, aur aapki demand. Ek bhi nikal dein to paani andar aa jata hai.”
Give us view-only access. We record a short video on your own ad account showing where the money is leaking. We can't change anything, and you can remove access in one click.
Your real delivered ROAS, returns by city and product, what Meta over-counts, a funnel teardown and a written 30-day plan. Yours to keep even if you don't hire us. Fully credited against month one if you do.
Tracking rebuilt, confirmation flow live, three bundles priced, your first 8 ads delivered and a baseline we both sign. You pay half up front and half when you tick off the checklist yourself.
Weekly report on delivered profit, a live sheet you can open any time, and a dated log of every change and why. Part of our fee depends on the margin growth we create.
We built Attari Herbal's growth from zero: pricing, offers, personas, angles, scripts, creatives, ads and RTO. Sales of its hero product grew from Rs 663.5K to Rs 1.43M a month in 60 days.
We grew Xcessories Hub from a Rs 30,000 monthly ad budget into a multi-channel marketing system: Rs 246M in sales and 20,347 orders, with sales up 72% and orders up 47%.
Facebook lead generation for a fitness studio: 367 leads at $11.82 each from $4,339 in ad spend, reaching 42,270 people.
We don't report the number Meta shows. We report what the courier delivered and the bank cleared. We can't make those numbers up, and you can check them yourself.
TueMoved two cities with 34% returns to WhatsApp-confirm-first.
ThuPaused 3 ads under 25% hook rate; 2 new ads from the scored list went live.
SatRaised the 2-pack price by Rs 100 after the margin check.
If your contribution margin hasn't beaten the baseline we both signed by the end of the third month, we run the fourth month without the management fee. It's judged on margin, not ROAS, and it's written into the contract.
No one can honestly guarantee sales: half of them depend on your stock, courier and confirmation process. We put our own fee at risk instead.
Tayyab Jamil, our founder, does every diagnostic and sets the strategy himself. Campaigns are run day to day by our media buyer, and reporting by our analyst. No bait-and-switch: you get their names in the proposal.
Our team works remotely from Pakistan with brands in Lahore, Karachi, Islamabad, the Gulf, the UK and the US. Every call is on video, so you always see who you're working with.
They'll probably run your ads fine. Ask them whether they'll touch your courier data, your returns or your margin. If 1 in 5 orders is coming back and no one is working on it, cheap ad management just helps you lose money faster. If they say yes to all three, hire them.
Not sales or ROAS. Anyone who does is guessing, because half of your result depends on stock, courier and confirmation. What we do guarantee: if contribution margin isn't above the signed baseline by the end of month 3, month 4's management fee is free.
You get a live sheet you can open any time, a report every Monday, and a dated change log: every change we make, and why. If a number drops, it's the first line of the report, not hidden at the end.
For the free check we only need view-only (Analyst) access, so we can't change anything. The ad account, pixel and page always stay in your name. If you ever leave, all access and creative files come back to you within 10 days. We can't hold them back for any reason, not even an unpaid invoice.
Fair. Tell us roughly what's left from a Rs 1,000 sale after product cost, or just a range, and we'll plan on the worst case. We sign an NDA before you share anything.
Month one builds the baseline, so judging anyone on one month is judging noise. But there's no lock-in: after the first month you can leave any time with 30 days' notice.
We don't take two direct competitors in the same category at the same time without telling both of you in writing first. Your numbers are never shown to another client, not even anonymously.
Within 2 hours in working hours. If your account is shut down or the pixel breaks, within 1 hour.
Tell us a little about your brand. We'll reply on WhatsApp, ask for view-only access, and send you a short video walking through your own account: what Meta over-counts, where returns are costing you, and the first thing we'd fix.
Prefer to just talk? Message us on WhatsApp. The message is already written for you.
Want to go faster? Send us the message now. It's already written for you.
