Most Meta accounts stall for the same three reasons: tracking Meta can't trust, too little new creative, and scaling decisions made on the wrong number. We fix all three, then spend your budget like it's ours.
Pixel and Conversions API set up and tested until every sale or lead counts once, with the right value. Without this, Meta optimises for the wrong people.
Simple structures that give the algorithm room to learn: Advantage+ where it wins, manual campaigns where you need control.
New hooks, angles and formats every month: statics, video, UGC and AI-assisted variations, each scored before it's made.
A written testing roadmap: one variable at a time, clear win rules, and a log of what was learned.
Budget moves on profit, cost per qualified lead or delivered revenue, not on the ROAS Ads Manager shows.
What we spent, what it returned, what we changed and why, and what we're testing next. In plain English.
Already sell, or already have leads coming in, and want Meta to become a predictable channel instead of a slot machine.
We work with Shopify and WooCommerce brands, lead-generation businesses (fitness, real estate, education, local and B2B services) and brands selling with cash on delivery.
Account, pixel, events, catalogue and landing pages checked; tracking fixed first.
Angles and offers chosen; the first batch of ads written and produced.
Tests go live with clear budgets and win rules; weekly report starts.
Winners get more budget; the next creative batch is briefed from what worked.
We built Attari Herbal's growth from zero: pricing, offers, personas, angles, scripts, creatives, ads and RTO. Sales of its hero product grew from Rs 663.5K to Rs 1.43M a month in 60 days.
We grew Xcessories Hub from a Rs 30,000 monthly ad budget into a multi-channel marketing system: Rs 246M in sales and 20,347 orders, with sales up 72% and orders up 47%.
Facebook lead generation for a fitness studio: 367 leads at $11.82 each from $4,339 in ad spend, reaching 42,270 people.
Meta's learning phase needs around 50 conversions a week per ad set, so the budget should be able to buy that. For most e-commerce brands that means at least $3,000 (or Rs 3 lakh) a month; lead-generation accounts can start lower.
For most accounts, yes. Browser tracking misses a share of conversions because of iOS privacy and ad blockers. The Conversions API sends events from your server too, so Meta sees more of your results and finds more people like your buyers.
Both have a place. Advantage+ Shopping often wins for broad e-commerce catalogues; manual campaigns give more control for lead generation, new offers and narrow audiences. We decide from your data, not from habit.
We add new creative every month at minimum and refresh faster when frequency climbs or results drop. Creative fatigue is the most common reason a good account suddenly gets worse.
We'll look at your tracking, structure and creative and send back the three changes we'd make first.
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