Attari Herbal: from zero to Rs 1.43M a month from one hair oil

The brand

Attari Herbal sells herbal hair care across Pakistan from its own Shopify store, attariherbal.com: Attari Herbal Oil, a herbal shampoo, wooden combs and honey. Most buyers are in Punjab and Sindh, led by Lahore, Faisalabad and Karachi, and almost all of them shop on their phones.

The challenge

When Attari Herbal came to us it had a product and nothing else: no pricing strategy, no offers, no ad account history and no idea yet who its buyer was. Hair oil is one of the most crowded categories in Pakistani e-commerce, sold almost entirely on cash on delivery, where every refused parcel costs the brand the ad, the packing and the courier both ways.

What we did

Everything from the ground up. Attari Herbal’s growth was planned and run by Adgrove at every step:

• Pricing and offers. We priced the range and built the value packs that lift order value, such as the 2-month and 90-day hair-care packs and the oil-and-shampoo combos, so each parcel carried enough margin to survive cash on delivery.
• Personas and angles. We defined who buys hair oil and why (hair fall, thinning, damaged roots) and turned each reason into an angle to test.
• Scripts and creatives. We wrote the scripts and hooks and produced the creatives for every angle, then kept the winners fresh with new versions each month.
• Ads. We launched and scaled Facebook and Instagram campaigns with Attari Herbal Oil as the hero product, moving budget on real sales.
• RTO. We guided order confirmation and returns control so more booked orders turned into delivered, paid orders.

The result

Sales of Attari Herbal Oil, the store’s main product, more than doubled in two months: from Rs 663.5K in November 2025 to Rs 1.43M in January 2026. Across seven months it sold Rs 5.35M.

Figures are sales of Attari Herbal Oil from the brand’s Shopify Analytics (“Total sales by product”).