The brand
Pelikas is a corporate gifting brand known for premium, curated gift items for businesses that want to make a lasting impression.
What we did
- Audit and action plan before any changes.
- B2B targeting on Facebook: HR professionals, corporate event planners and business executives, segmented by company size, job title and interest in corporate gifting and luxury products.
- Formats: video showing how gifts strengthen business relationships, carousels of the range, dynamic product ads, and static images and GIFs.
- Daily optimisation: CTR, conversion rate and ROAS tracked daily, A/B tests on creatives and calls to action, budget moved to winners, and retargeting for interested visitors.
The result
Within seven days store sessions rose 22% to 1,220, 53 orders came in, orders grew 36% and revenue grew 69%.
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