The brand
Parien House is a Western fashion brand known for stylish, high-quality clothing.
The challenge
In early 2022 sales were falling, reach was limited and the existing advertising wasn’t working. The brand needed a fresh approach to reconnect with its audience and rebuild trust.
What we did
- Account audit. Funnel structure and creative strategy reviewed, with a written roadmap of fixes.
- Full-funnel strategy on Facebook and TikTok. Image, video and carousel ads to reintroduce the brand, retargeting to bring visitors back, and dynamic product ads to convert.
- Budget allocation. A Rs 3,000,000 monthly budget split across campaigns and tests so each had enough to perform.
- Bulk testing and scaling. Many ad variations tested continuously; winners scaled to larger audiences.
The result
Within two to three months the brand saw clear growth in sales, engagement and trust, with paid ads driving 75% of revenue.
Find out where your money is leaking
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