The brand
Addee is a women’s clothing brand with roots in Schiffli embroidery going back to 1994. The brand itself launched in 2019.
The challenge
Our audit found low audience engagement, and prices higher than other premium brands, so the ads had to justify the price before they could sell.
What we did
- Audience report. Spend broken down by age, city and interest to see where budget worked and where it burned.
- Targeting. Young women, teen girls and women 45+ interested in fashion, embroidery and premium clothing.
- Sale strategy. Offers of up to 50% off, giveaways, free shipping and one-day delivery in selected cities to rebuild engagement.
- Story-led video. Influencer and creator videos on the story behind Addee, the fabrics and the designs.
- Full funnel. Video and carousel ads for awareness, retargeting for engagement, and dynamic product ads for purchases.
The result
Within two months revenue grew 65%, revenue from ads 72%, units sold 60% and orders 57%.
Find out where your money is leaking
Send us your brand and we'll record a short video on your own ad account: what Meta over-counts, where returns cost you, and the first thing we'd fix. Free, with view-only access.
