In Pakistan about one in five COD parcels comes back. We fix the money, the delivery and the ads together, the Roof Package, and report the profit that actually reaches your bank.
Profit per order after returns, your break-even ROAS, the most you can pay per order, and bundles that lift order value.
WhatsApp confirmation within five minutes, OTP and fake-order filtering, returns by city and product, prepaid nudges.
Meta and TikTok campaigns on Pixel + Conversions API, new creative every month, scaling on delivered numbers.
Put in your own numbers. This is the same model we use in every diagnostic: every cost, on delivered orders only.
“Profit” here means contribution margin: cash collected minus product, packaging, courier both ways, COD and gateway fees, and ad spend. It doesn't include salaries or rent. The starting numbers are an example brand, not a client.
We built Attari Herbal's growth from zero: pricing, offers, personas, angles, scripts, creatives, ads and RTO. Sales of its hero product grew from Rs 663.5K to Rs 1.43M a month in 60 days.
We grew Xcessories Hub from a Rs 30,000 monthly ad budget into a multi-channel marketing system: Rs 246M in sales and 20,347 orders, with sales up 72% and orders up 47%.
Facebook lead generation for a fitness studio: 367 leads at $11.82 each from $4,339 in ad spend, reaching 42,270 people.
The national COD average is about 18–20% (DHL Pakistan). Well-run stores hold returns under 15%. Your trend matters more than any benchmark.
Revenue from orders that were actually delivered and paid for, divided by total ad spend. It's the number that matches your bank, and it's usually well below Meta's ROAS.
Yes. COD is common across the Gulf too; the same delivered-profit approach applies. We've launched and scaled white-label stores in the UAE.
With view-only access we record a short video on your own ad account: what Meta over-counts, where returns cost you, and the first thing we'd fix.
Free, with view-only access. We change nothing in your account.
