Deep Audience Segmentation: Conducted a thorough analysis of customer data to identify key demographics, interests, and behaviors. Created highly targeted custom audiences, including lookalike audiences based on high-value customers. Developed micro-segmented audiences to deliver personalized ad content to specific groups.

Dynamic Creative Optimization: Created multiple ad variants with different images, headlines, and copy to identify the most effective combinations. Utilized Facebook’s dynamic ad feature to automatically show the most relevant products to each user based on their browsing behavior.

Engaging Ad Formats: Used carousel ads to showcase multiple products in a single ad, allowing users to browse a variety of options. Developed high-quality video ads demonstrating product features, benefits, and customer testimonials. Implemented collection ads to provide a seamless shopping experience directly within Facebook, linking to a curated collection of products.

Compelling Ad Copy and Creative: Crafted engaging stories around the products, focusing on how they solve customer problems and enhance their lifestyle. Use UGCs and customer reviews to build trust and authenticity. Promoted limited-time offers and exclusive discounts to create urgency and drive quick conversions.

Testing and Scaling For Continuous Optimization: Conducted testing on different ad creatives, headlines, and CTAs to determine the most effective elements. Tested different audience segments to find the most responsive groups. Monitored KPIs such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) daily.

As we found the winning ads based on the data, we execute aggressive scaling on all campaigns by making sure each ad will get adequate spend

Retargeting and Funnel Strategy: Implemented retargeting campaigns for website visitors who didn’t complete a purchase, using strong messaging to bring them back. Retargeted users who engaged with our ads or social media content but didn’t convert. Developed a full-funnel strategy with top-of-funnel (TOF) ads for brand awareness, middle-of-funnel (MOF) ads for engagement, and bottom-of-funnel (BOF) ads for conversions.

Seasonal and Event-Based Campaigns: We do this for almost every client, special campaigns for holidays and shopping events like Black Friday, Christmas, and New Year. Ran themed campaigns around trending topics and seasonal changes to stay relevant and capture customer interest.

Performance Tracking and Analysis: Set up a real-time dashboard to track ad performance metrics and make data-driven decisions. Monitored KPIs to quickly identify and address underperforming ads.