SouqSavings is a white-label store launched and managed by Adgrove. Our dedicated research team in the UAE meticulously sources high-potential products that have a strong market demand. By integrating these products into SouqSavings, we effectively transform the store into a sales machine. This strategy ensures that SouqSavings continuously offers products that customers want, driving consistent sales and growth.
Our advertising team at Adgrove crafted a robust marketing strategy to launch and promote SouqSavings. The strategy focused on two main advertising platforms: Facebook and TikTok.
We utilized detailed audience insights to segment potential customers based on demographics, interests, and behaviors. Developed research-based ad creatives that highlighted the unique selling points of the products.
Implemented retargeting ads to engage visitors who showed interest but did not complete their purchase, encouraging them to return and complete their orders by using Retargeting ads.
Created lookalike audiences based on existing customer data to reach new potential customers similar to those who had already purchased from the store
We aligned ad content with trending challenges and hashtags on TikTok to increase visibility and engagement.
Prepare customized strategies for ads to encourage customers to create and share videos of their purchases, generating organic buzz and social proof.
Produced short video content, that contains product demos, highlights, and unboxing that quickly captured the attention of TikTok users, leading to higher click-through rates and conversion rates.
The comprehensive advertising strategies executed by Adgrove led to significant improvements in SouqSavings’ performance within just seven days. The online store sessions increased by 112%, translating to 5,780 sessions. The total sales reached AED 9,490, with 133 orders placed during this period, marking a 71% increase in total orders.
Each metric, including revenue, ad revenue, unit sales, and orders, saw a substantial increase of 68% on average.
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