Pelikas is a corporate gifting brand known for its premium quality and unique gift items tailored for businesses looking to make a lasting impression. Established with the mission to provide elegant and memorable corporate gifts, Pelikas combines luxury with practicality. Each product is curated to reflect the brand’s commitment to excellence and customer satisfaction.
Our team prepared an account audit report to decide and create an action plan. Based on the data our team set up a complete funnel for Facebook ad campaigns, leveraging advanced techniques to build engagement with the audience using high-quality ads.
The strategy involved a multi-faceted approach, incorporating various ad formats, detailed audience segmentation, and thorough analysis processes to achieve remarkable results for Pelikas.
We utilized data and targeting options to segment potential customers based on demographics, company size, job titles, and interests in corporate gifting and luxury products.
Primary targets included HR professionals, corporate event planners, and business executives.
Video Ads: Promoted high-quality, engaging videos showing the versatility and elegance of Pelikas’ gift items, highlighting how they increase corporate relationships.
Carousel Ads: Utilized carousel ads to display multiple products in a single ad, allowing users to browse a variety of gift options and select their favorites.
Dynamic Product Ads: Implemented dynamic product ads to automatically show relevant products to people who have expressed interest on Pelikas’ website or app.
Static Images and GIFs: Created visually appealing static images and GIFs to capture attention and drive engagement.
Performance Tracking: Monitored key performance metrics (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) daily.
A/B Testing: Conducted A/B tests to compare different ad creatives, headlines, and call-to-actions (CTAs) to identify the most effective combinations.
Audience Insights: Analyzed audience insights to refine targeting and improve ad relevance.
Budget Allocation: Adjusted budget allocation based on performance data to maximize ROI.
Retargeting: Implemented retargeting strategies to re-engage visitors who showed interest but did not complete a purchase.
The comprehensive advertising strategies executed by Adgrove led to significant improvements in Pelikas’ performance within just seven days. The online store sessions increased by 22%, translating to 1,220 sessions. The total sales reached PKR 4,640, with 53 orders placed during this period, marking a 36% increase in total orders. Each metric, including revenue, ad revenue, unit sales, and orders, saw a substantial increase of 69% on average.
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