Parien House is a renowned Western fashion clothing brand that has been delivering stylish and high-quality apparel to its customers for years. Despite their strong brand reputation, Parien House faced a significant challenge in early 2022.
Their sales were declining, and their market reach was limited. To combat these issues, they partnered with us, seeking a solution to revitalize their brand and boost sales.
Before partnering with Adgrove, Parien House was struggling with low sales and minimal audience engagement. Their existing advertising strategies were not yielding the desired results, and they needed a fresh approach to reconnect with their target audience and rebuild trust and authority in the market.
The first step in our partnership with Parien House was to conduct a thorough audit of their existing advertising accounts. Our team meticulously analyzed the accounts to identify any gaps in the funnel structuring and creative strategy. The audit revealed several areas for improvement, which we compiled into a detailed report. This report provided a clear roadmap for addressing the issues and optimizing the ad campaigns.
With the audit insights in hand, we developed a solid strategy tailored to overcome Parien House’s challenges. Our strategy focused on a multi-stage ad funnel to maximize reach and engagement at every stage of the customer journey. We prioritized the following key areas:
Awareness Campaigns: To reintroduce Parien House to potential customers, we launched a series of image, video, and carousel ads on Facebook and TikTok. These ads were designed to build brand recall and establish a strong connection with the audience.
Engagement Campaigns: Once we captured the audience’s attention, we focused on engagement. Retargeting ads were used to remind visitors of the products they viewed, encouraging them to return and explore further.
Conversion Campaigns: Finally, we aimed to convert interested visitors into loyal customers. Dynamic product ads were utilized to show personalized product recommendations, driving purchases and boosting sales.
A critical component of our strategy was the efficient allocation of the advertising budget. We allocated PKR 3,000,000 per month and segmented it across various campaigns and tests. By carefully distributing the budget, we ensured that each campaign received adequate funding for optimal performance. This approach allowed us to identify the best-performing ads and allocate resources effectively.
To achieve remarkable results, we engaged in continuous bulk ad testing and strategic scaling. Our team tested multiple ad variations to identify the most effective creatives and messaging. Successful ads were scaled to reach a larger audience, maximizing their impact and driving significant revenue growth.
Top of Funnel (TOF): Awareness campaigns using video and carousel ads introduced Parien House to a broader audience. These ads highlighted the brand’s unique selling points and fashion-forward designs, capturing the interest of potential customers.
Middle of Funnel (MOF): Engagement campaigns with retargeting ads remind visitors of products they viewed, encouraging them to return. We used compelling ad copies and visuals to re-engage potential customers and guide them further down the funnel.
Bottom of Funnel (BOF): Conversion campaigns using dynamic product ads provided personalized product recommendations, driving purchases. These ads targeted users who showed a strong interest in specific products, offering them tailored suggestions to complete their purchase.
The comprehensive advertising funnel strategies led to significant improvements in Parien House’s performance within just 2-3 months. Our Facebook and Tiktok Ads strategies and continuous optimization efforts resulted in:
Total Sales Generated: $7.8 billion
Return on Investment (ROI): 8.5%
Revenue Contribution from Ads: 75%
The brand saw a remarkable increase in sales and ROI, with significant improvements in audience engagement and trust. Our strategies proved to be highly effective, enabling Parien House to achieve substantial growth and solidify its position as a leading Western fashion clothing brand.
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