OHM Fitness is more than a workout studio; it’s a community dedicated to helping you reach your best self. The friendly coaches and Front Desk Concierges are committed to ensuring that each session is enjoyable, effective, and aligned with your unique needs and goals.
The environment is one where you can grow, learn, and thrive, all while having fun and making friends. It’s a place where health isn’t a chore but a celebration of what you can achieve.
Welcoming to all whether you are in the studio or working out at home.
Our team at Adgrove generated leads for OHM Fitness Studio and prepared a creative strategy for their Facebook ad campaigns.
Here’s how we did it:
Conducted a detailed analysis of customer data to identify key demographics, interests, and behaviors. Created custom audiences, including lookalike audiences based on existing high-value members. Developed micro-segmented audiences to deliver personalized ad content to specific groups.
Created multiple ad variants with different images, headlines, and copy to identify the most effective combinations. Utilized Facebook’s dynamic ad feature to automatically show the most relevant messages to each user based on their engagement history.
Used carousel ads to showcase various classes and membership options in a single ad, allowing users to explore different offerings. Developed high-quality video ads demonstrating the vibrant community, friendly coaches, and unique workout experiences. Implemented collection ads to provide a seamless exploration and sign-up experience directly within Facebook.
Guide the company to create and shoot stories around the community aspect of OHM Fitness, focusing on the supportive environment and personalized attention members receive.
Use Testimonials and UGC content to build trust and authenticity. Promoted limited-time offers and free trial classes to create urgency and drive quick sign-ups.
Continuously conducted testing on different ad creatives, headlines, copies and CTAs to determine the most effective elements. Tested various audience segments to find the most responsive groups. Keep an eye over KPIs such as CTR, conversion rates, and ROAS daily.
As we gather populated data, we started retargeting campaigns for website visitors and social media engagers who didn’t sign up.
Retargeted users who interacted with initial ads but didn’t convert. Developed a full-funnel strategy with top-of-funnel (TOF) ads for brand awareness, middle-of-funnel (MOF) ads for engagement, and bottom-of-funnel (BOF) ads for conversions.
Created special campaigns for New Year, summer fitness goals, and back-to-school seasons. Ran themed campaigns around trending health topics and local community events to stay relevant and capture customer interest.
Real-Time Dashboard: Set up a real-time dashboard to track ad performance metrics and make data-driven decisions. Monitored KPIs to quickly identify and address underperforming ads.
The overall strategy implementation led to significant improvements in OHM Fitness Studio’s performance. The campaigns reached 42,270 people and generated 367 leads, with a total spend of $4,339.48 and a cost per lead of $11.82.
These results shows the effectiveness of our innovative approach to improve OHM Fitness Studio’s market presence and lead generation through targeted and optimized Facebook Ad campaigns. OHM Fitness Studio successfully attracted and converted prospects, setting a strong foundation for continued growth and success.
We remain committed to optimizing and enhancing OHM Fitness Studio’s strategies to achieve even greater results in the future.
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