# Adgrove

> Adgrove is a performance marketing agency founded by Tayyab Jamil. Its team works remotely from Pakistan with e-commerce and service businesses in the United States, United Kingdom, Europe, the UAE and Pakistan. Adgrove plans, creates and runs paid advertising on Meta (Facebook and Instagram), TikTok (including TikTok Shop and GMV Max), Google, YouTube and Snapchat; generates qualified leads for service businesses; produces AI-assisted and UGC ad creative; builds Shopify stores and landing pages; and, for cash-on-delivery brands, cuts returns (RTO) and reports profit on delivered orders.

Contact: WhatsApp +923160210216 (+92 316 0210216), email support@adgrove.co. Remote team in Pakistan · Clients in the US, UK, Europe, UAE and Pakistan. Book a free call: https://calendly.com/adgrove/adgrove-discovery-call-30-minutes
Founder: Tayyab Jamil (Founder, Adgrove).

## Services
- Meta (Facebook & Instagram) ads management
- TikTok ads, TikTok Shop and GMV Max
- Lead generation for service businesses
- AI content and UGC ad creative production
- Shopify stores, landing pages and CRO
- Google, YouTube and Snapchat ads
- COD growth and RTO reduction for Pakistani and Gulf brands
- Meta Pixel and Conversions API set-up

## Key pages
- [Free profit-leak check](https://adgrove.co/profit-check/): A free video review of a brand's own Meta ad account: what Meta over-counts, where COD returns cost money, and the first fix.
- [Case studies](https://adgrove.co/case-studies/): Results from brands Adgrove has worked with.
- [Blog](https://adgrove.co/blog/): Guides on Meta ads, RTO, break-even ROAS and profit for Pakistani COD brands.
- [Services](https://adgrove.co/services/)
- [About Adgrove](https://adgrove.co/about-us/)
- [Contact](https://adgrove.co/contact-us/)

## Case studies
- [Attari Herbal: from zero to Rs 1.43M a month from one hair oil](https://adgrove.co/case-studies/attari-herbal/): We built Attari Herbal's growth from zero: pricing, offers, personas, angles, scripts, creatives, ads and RTO. Sales of its hero product grew from Rs 663.5K to Rs 1.43M a month in 60 days.
- [Xcessories Hub: from a Rs 30,000 ad budget to Rs 246M in sales](https://adgrove.co/case-studies/xcessories-hub/): We grew Xcessories Hub from a Rs 30,000 monthly ad budget into a multi-channel marketing system: Rs 246M in sales and 20,347 orders, with sales up 72% and orders up 47%.
- [OHM Fitness Studio: 367 leads at $11.82 each](https://adgrove.co/case-studies/ohm-fitness-studio/): Facebook lead generation for a fitness studio: 367 leads at $11.82 each from $4,339 in ad spend, reaching 42,270 people.
- [SouqSavings: a UAE store launched and run by Adgrove](https://adgrove.co/case-studies/souqsavings/): A white-label store we launched and run in the UAE: AED 9,490 in sales and 133 orders in seven days, with sessions up 112% and orders up 71%.
- [A new UAE store: AED 34,988 and 7.81x ROAS in its first 27 days](https://adgrove.co/case-studies/uae-store-launch-27-days/): Launched on 1 February 2024 and reached 7.81x ROAS in its first 27 days: AED 34,988 in sales from AED 4,480 of ad spend.
- [Finding and scaling a winning product at 6.1x ROAS in the UAE](https://adgrove.co/case-studies/uae-winning-product-6x-roas/): AED 16,354 in sales from AED 2,680 of ad spend: a 6.10x return by finding one winning product and scaling it.
- [Addee: 65% more revenue in two months for a clothing brand](https://adgrove.co/case-studies/addee/): A full-funnel Facebook strategy for an embroidered-clothing brand: revenue up 65% and orders up 57% in two months.
- [Pelikas: corporate gifting sales up 69% in a week](https://adgrove.co/case-studies/pelikas/): B2B targeting for a premium corporate-gifting brand, aimed at HR teams, event planners and executives: revenue up 69% and orders up 36% in seven days.
- [Parien House: reviving a fashion brand with Facebook and TikTok](https://adgrove.co/case-studies/parien-house/): An audit, a new full-funnel strategy and bulk creative testing on Facebook and TikTok turned falling sales around; ads came to drive 75% of revenue on a Rs 3M monthly budget.

## Articles
- [TikTok GMV Max: What It Is, How It Works and How to Scale With It](https://adgrove.co/tiktok-gmv-max-guide/): TikTok GMV Max is TikTok Shop's automated campaign type. You choose the products, a daily budget and a target return (ROI); TikTok decides who sees what, where, and with which content, using your videos, creator and affiliate videos, LIVE and product listings, to maximise total shop sales. Results depend mostly on your products, offer, content volume and a margin-based ROI…
- [How to Reduce RTO for COD Brands in Pakistan: A Practical Playbook](https://adgrove.co/reduce-rto-cod-pakistan/): To reduce RTO in Pakistan, first get a shipment-level report from your courier and find which cities, order values and products return most. Then confirm every COD order on WhatsApp within five minutes, filter fake numbers with OTP, remind buyers the day before delivery, nudge them to prepaid, and stop advertising in your worst-returning cities.
- [Facebook Ads Lead Generation for Service Businesses: The Playbook We Use](https://adgrove.co/facebook-ads-lead-generation/): To generate qualified leads with Facebook ads, first work out the most a lead can cost (customer value × margin × close rate). Then build a low-risk offer, choose instant forms or landing pages, add qualifying questions, follow up within minutes, and send lead status back to Meta through the Conversions API so it finds more people who become customers.
- [AI UGC Ads: How to Produce Winning Creatives at Scale (Without Looking Fake)](https://adgrove.co/ai-ugc-ads/): AI UGC ads use AI tools for parts of user-generated-style ad production: research, hooks, scripts, voice-overs, editing, translation and sometimes avatars. They work best for finding winning angles fast and making variations of proven ads; real creators and real testimonials still win where trust matters, and claims must stay true and follow Meta and TikTok rules on AI content.
- [Meta ROAS vs Delivered ROAS: Why Your Ads Look Profitable but Your Bank Disagrees](https://adgrove.co/meta-roas-vs-delivered-roas/): Meta ROAS counts orders the moment they are placed, including some that never existed and parcels that come back. Delivered ROAS divides the revenue from parcels actually delivered by your total ad spend. For COD brands in Pakistan, delivered ROAS is the number that matches your bank, and it is usually well below what Ads Manager shows.
- [Break-Even ROAS Calculator for COD Brands (With a Worked Example)](https://adgrove.co/break-even-roas-calculator/): Break-even ROAS is the ROAS at which your ads make exactly zero profit. Without returns it is 1 ÷ your margin, so a 33% margin breaks even at 3x. For COD brands, work on 100 booked orders: subtract product, packing, courier both ways and COD fees from the cash you collect, and that is the most you can spend on…
- [How to Choose a Facebook Ads Agency in Pakistan: 7 Questions to Ask Before You Pay](https://adgrove.co/choose-facebook-ads-agency-pakistan/): Before you pay any Facebook ads agency in Pakistan, ask whether they will look at your courier data, what your break-even ROAS is, which number they will report weekly, who will actually run your account, what you keep if you leave, whether they guarantee results, and why their fee is structured the way it is. Good agencies answer all seven…
- [Why Rs 600 Orders Can’t Survive COD (and How Bundles Fix It)](https://adgrove.co/bundles-aov-cod-pakistan/): Small COD orders lose money because courier, packaging and COD fees cost the same on a Rs 600 order as on a Rs 1,800 one. Bundles fix this by raising order value: price them 15–25% below buying separately, make sure your margin percentage doesn't fall, photograph them as one product, and make the bundle the default choice.
- [Is Your Website Wasting the Clicks You Paid For? The 2-Minute Check](https://adgrove.co/website-speed-wasted-ad-clicks/): Divide Landing Page Views by Link Clicks in Meta Ads Manager. Above 90% is healthy; under 80% means you are paying for people who leave before your website loads. In Pakistan the ratio is often 60–75% on mobile. Fix heavy images, unused apps and third-party scripts first, then measure again.
- [Complete Ecommerce Beginner Guide (From Idea to First Sale in 2026)](https://adgrove.co/ecommerce-beginner-guide/): Introduction Ecommerce has transformed how people build businesses. Today, anyone with an internet connection can launch an online store and sell products globally. But while starting is easier than ever, succeeding requires clarity, structure, and execution. This complete ecommerce beginner guide will take you step by step from: • Understanding what ecommerce really is• Choosing […]

## Profiles
- https://www.facebook.com/GrowWithAdgrove/
- https://www.instagram.com/growwithadgrove/
- https://pk.linkedin.com/company/growwithadgrove